No. 021, 7.5 X 5.5 size. 157 pp, $11.95US. ISBN# 1-58965-045-X
Author: Christa Bahr

Career Diary of a Marketing Director is a 30-day journey through the daily life of a marketing director at a global printing company. Christa Bahr takes you through the creative process of developing a new product from thought to marketplace as well as the challenges and rewards of working directly with the world’s largest retailers. The diary describes the day-to-day activities of working within the creative department, directly with sales reps and pushing the limits of the manufacturing capabilities in the office. Bahr includes the challenges of deadlines and budgets faced in the corporate environment of a multi-million dollar printing company. A fun, easy read, this book will shed light on managing this creative career.

About the Author
Christa Bahr is a full-time marketing director for a specialty plastic printing company located in Saint Paul, Minn. Her responsibilities include customer specific retail promotional program development and enhancement and new product creation as well as strategic marketing for the largest of four major product lines at the company. Working within a network of sister companies from France to California and outsourcing services and products in China, her job involves managing projects and activities globally. Bahr received her Bachelor of Fine Arts and Bachelor of Science in Business Marketing from Iowa State Universi